Communications & Engagement Director at Land Trust for Santa Barbara County

POSITION OVERVIEW AND RESPONSIBILITIES 

The Land Trust for Santa Barbara County is entering an exciting new chapter. The organization has built a strong foundation and deep roots in the community, and is now ready to grow its visibility, broaden its base of supporters, and deepen its connection to communities across the county. The Communications & Engagement Director is a new senior leadership role created to bring strategic vision and creative energy to this moment in time. Its purpose is to compellingly tell the Land Trust’s story, build authentic relationships countywide, and drive the kind of broad public engagement, understanding, and momentum that sustains a conservation organization for the long term.

Reporting to the Executive Director, this position oversees the communications, marketing, and community engagement team and is responsible for developing, overseeing, and implementing strategic messaging and brand engagement. The Director will be an important thought partner to the Executive Director, working on coordinating strategy and engagement. They will also be a close collaborator with the Director of Development, working to ensure that communications and marketing amplify and support the organization’s fundraising work. This position is a member of the senior leadership team. 

This is a role for someone who is equally comfortable shaping strategy and rolling up their sleeves to execute it. The Director is a creative implementor with high standards for design and storytelling, a genuine curiosity about the communities and landscapes of Santa Barbara County, and the drive to build something meaningful.

Strategic Leadership

• Develop and implement annual marketing, strategic messaging, organizational brand engagement campaigns, and community engagement activities aligned with organizational mission and goals.

• Lead annual planning and execution of grassroots fundraising and awareness building  campaigns, community events, and partnership initiatives with clear metrics and revenue targets.

• Monitor industry trends and best practices in conservation communications and community engagement both analog and digital.

• Track performance metrics, analyze results, and adjust strategies based on data.

• Oversee the community engagement and program teams as well as manage all digital communications systems and channels.

• Foster a collaborative, inclusive team culture by mentoring and developing staff.

• Serve as the staff lead for a topically relevant board committee.

Communications & Marketing

• Own and grow the Land Trust’s brand, narrative, and storytelling, ensuring consistent and engaging messaging across all print and digital channels, including website, social media, e-newsletters, brochures, and annual reports.

• Develop visually clever, smart, and sophisticated content across all channels, with a high bar for design quality.

• Oversee digital marketing strategy and execution, including website optimization, social media, email campaigns, digital advertising, and analytics.

• Lead public relations efforts, serving as the primary media liaison and overseeing media outreach across print, digital and broadcast.

• Work with a branding consultant to further develop and refine organizational brand identity and integrate this across the communication framework.

Community Engagement & Outreach

• Oversee and refine authentic, countywide community engagement strategy that activates and reflects the diverse communities of Santa Barbara County.

• Design and execute community events that attract new supporters and build on existing relationships, deepen connection and understanding of land and conservation, and help the organization grow its base of supporters.

• Develop and execute programs that build community and add value to the Land Trust’s conservation and stewardship programs.

Revenue Generation & Partnerships

• Support revenue growth through integrated digital and analog campaigns, events, sponsorships, and partnership development.

• Identify, cultivate, and steward corporate and community sponsorships that help grow the Land Trust’s donor base.

• Support building and maintaining strong relationships with county businesses, community organizations, civic leaders, agricultural constituents, and other nonprofits.

• Work collaboratively with the Executive Director and Director of Development to align partnerships and sponsorships with broader fundraising priorities.

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Expirationdate

2026-09-16 00:00:00

Url

https://impactopportunity.org/job/8892/communications-engagement-director-at-land-trust-for-santa-barbara-county/

Salaryfrom

125000

Salaryto

165000

Companydescription

Potrero Group supports innovative leaders and organizations making a difference in the world with strategic planning, facilitation, organizational development, and board and executive search services. We are committed to equitable and inclusive practices in all of our work.

Companywebsite

https://potrerogroup.com

Companylocation

Santa Rosa, CA, USA