As the oldest tree advocacy non-profit in Florida, we gather volunteers to plant trees in parks, schools and preserves to offset canopy loss in fast-developing Florida. Our projects are planned in line with the national goals of Tree Equity and our city’s goals of improved resilience. Tree Equity simply means uneven canopy coverage and we use the scoring model developed by American Forests to target areas with low coverage. We also target resilience needs, like adding shade to Urban Heat Islands, a City of Jacksonville priority.