Overview
In this role you drive integrated marketing and communications to advance the Association's priorities. You'll lead brand strategy execution, coordinate across the Concern and Awareness division, and ensure consistent, high-impact campaigns. You collaborate with field teams and external partners to deliver mission-focused content and campaigns, including Volunteer Engagement and Alzheimer's & Brain Awareness Month. You will steer paid media and content across channels to maximize reach and ROI, while upholding diversity, equity, and inclusion in all efforts.
Compensation / Benefits
- comprehensive benefits package
- remote work
- tuition reimbursement
- paid time off and holidays
- paid family leave
- 401(k) retirement plan
Responsibilities
- Support brand strategy planning and execution; manage brand campaigns and rollout timelines
- Direct agency partners and paid media strategy, including planning, budgets, audience targeting, execution, and performance reporting
- Drive planning and execution of key initiatives (Volunteer Engagement, Alzheimer's & Brain Awareness Month) with cross-functional partners
- Provide marketing guidance to field staff for consistent execution of priority initiatives
- Guide development of engaging content across earned media, social, and direct marketing; review copy for consistency and alignment
- Oversee creation of internal and external collateral, campaigns, websites/pages, and merchandise
- Uphold the organization's commitment to diversity, equity, and inclusion
Key requirements
- 7-10 years of relevant marketing experience; 10 years agency experience preferred
- Bachelor's degree in marketing, advertising or related field; master's degree in marketing, advertising, communications or related field preferred
- cross-functional collaboration
- strong communication and copy guidance
- stakeholder management
- brand strategy development
- paid media planning and optimization
- campaign analytics and ROI reporting