Marketing & Outreach Coordinator

Eden Prairie School District is seeking applicants for a Marketing and Outreach Coordinator. The Marketing and Outreach Coordinator develops and implements marketing and outreach strategies for Eden Prairie Schools. Using a deep understanding of digital marketing trends and strategies, while working closely with school and program teams, this individual increases awareness of and enrollment in schools and programs and builds mutually beneficial relationships that ensure continued growth.

Position Qualifications

Education/Certification: Bachelor's degree in Marketing, Communications, Public Relations, Advertising, Sales, Business, Entrepreneurship, or a related field and 2 years experience preferred.

3-5 years of experience required for those without a degree.

Experience

• Providing exceptional customer service and training others in effective customer service strategies in a fast-paced and sometimes challenging environment
• Serving as a key point of contact for a program or service
• Collaborating with cross-functional teams
• Coordinating and managing multiple large-scale projects simultaneously, including on tight deadlines and at a fast pace
• Building relationships with and supporting key stakeholders and department leaders
• Creating and/or executing strategic marketing and communications plans
• Reaching diverse audiences through personalized and equitable communication

Qualifications: Exceptional customer service, outreach, engagement, and relationship-building skills

• Evidence of developing effective strategies to reach diverse audiences online
• Effective management of SEO and digital advertising, including proficiency in social media platforms and email marketing software
• Understanding and using digital analytics and tools to increase effectiveness of digital strategies, including Google Analytics, Meta advertising and other tools
• Strong grammar, spelling, punctuation and proofreading skills
• Strong writing and editing skills; ability to create engaging, clear and error-free content for use across platforms in a timely fashion
• Understanding of web design principles and user experience best practices
• Evidence of dependability, accuracy, attention to detail, critical thinking, meeting deadlines, and project management and problem-solving skills

Essential Responsibilities

1. Increase enrollment. Develop and implement comprehensive marketing and outreach plans with a heavy digital focus for Eden Prairie Schools and district programs (including its K-12 online school, EP Online).

Use tactics including search engine optimization, email campaigns, social media campaigns, and other digital marketing efforts. Collaborate with internal teams to identify target audiences and create effective marketing and outreach materials. Coordinate and attend virtual and in-person events and webinars to promote identified schools and/or programs.

Use analytics software (such as Google Analytics) and other data to measure and report on the effectiveness of marketing and outreach efforts, and make recommendations for improvement.

2. Coordinate marketing, communications, and enrollment efforts. Train other Eden Prairie Schools staff in understanding enrollment processes and course offerings for identified schools and/or programs.

Coordinate efforts of external vendors and others providing support as needed to align marketing and outreach efforts. Serve as a liaison between schools/programs and other district departments. Serve as a first point of contact for questions internally and externally, responding to customer inquiries and initiating intentional outreach to potential students and families.

Collaborate with the Enrollment and Outreach team to complete initial steps of enrollment, managing data with sensitivity and accuracy.

• 3. Build mutually beneficial partnerships. Identify and pursue partnership opportunities with schools, organizations, and other educational institutions in order to increase enrollment. Foster relationships with area counselors, other districts, private schools, online schools, and other organizations to promote schools, programs and opportunities, such as full-time enrollment, supplemental part-time enrollment, Summer SOAR program enrollment, and pay-per-credit courses. Collaborate across departments and programs to identify other opportunities for partnership and growth.
• 4. Advance marketing and communications initiatives. Serve as a versatile member of the Marketing & Communications team, contributing to a wide range of projects and initiatives based on department priorities and emerging needs. As needed, support positive storytelling, digital strategy, newsletters, social media, photography, graphic design, content creation, events and other communications efforts that strengthen engagement with students, families, staff and the community.