Digital Marketing Strategist / Google Ads Strategist

Hybrid (St. Augustine, FL, USA)

Cause Inspired

We are a Digital Marketing Agency working exclusively with nonprofit organizations. We have a team of over 40 marketing professionals who manage Google Ad Grants and other advertising initiatives for over 500 nonprofit partners.

The role of a Digital Strategist is to understand the client's overall goals and objectives and develop a detailed ad strategy based on best practices and account performance data. This position will have direct communication with the clients, so it is instrumental to have excellent customer service skills, along with the ability to communicate information with clients who may have a wide range of digital advertising knowledge.

As with any close working relationship, excellent communication skills are a must. You approach challenges with a positive attitude and direct communication. You will report to a Marketing Team Lead.

This position is hybrid, with two days in office, and the ability to work two days remote, should the candidate demonstrate excellent time management and a home environment that supports working remotely.

Your responsibilities will include:

• Client Relationship Management Communicate with and manage account strategy for 40-55 clients.
• Communicate effectively through email and scheduled meetings.Provide website content ideas and user experience suggestions to clients.Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, and other areas of focus in accounts.Collaborate on the generation of new campaigns and ad groups, and look for opportunities for clients to expand their digital marketing efforts.
• Ads Account Management Advertising efforts will primarily consist of Google Ad Grant accounts (Search Ads), but will also include additional advertising efforts such as Google Display and Facebook Accounts.
• Monitor account performance and make meaningful changes to maintain or improve performance and align with client goals.Identify outliers and resolve any account issues that arise.Maintain account compliance, across all platforms
• Analytics & Reporting Develop and implement advanced tracking and reporting practices for client accounts as well as for special projects.
• Use available tools to perform keyword research, competitor analysis, experiments, and other data driven changes in order to impact account performance across all levels.Use Google Analytics and Google Tag Manager to create relevant goals and deepen tracking capabilities to measure progress.Customize monthly client reporting.
• Independent Initiative Stay current on search engine and Pay Per Click industry trends and developments through both independent and collaborative training and development.
• Independently manage time and task load with the assistance of project management tools.
• Collaboration & Team Work Work collaboratively with teammates and clients to meet client goals and ensure integrated marketing strategy.
• Communicate any performance shifts or changes with teammate to help facilitate client communication.Communicate effectively related to project updates, client requests, processes and training opportunities.Assist with development of new and current employees or interns through structured training processes or feedback sessions.Adopt Cause Inspired best practices and processes.

This position requires independent thought, extrapolation, and problem solving. Our general expectations of your position is as follows:

• Adhere attainable KPI’s for your position
• Maintain low attrition rate
• Extrapolate and be creative with regards to how our services can be used by nonprofits
• Adhere to a work schedule 8:00 am to 5:30 pm EST Monday-Thursday (36 hours per week) Daily breaks include: 30 minutes for lunch and two 15 minute breaks
• Hybrid in-office days are Tuesday and Thursday